The great and the good of the broadcast and media world are set to descend on IBC in Amsterdam next month, and once again Limelight Networks will have a very strong story to tell.
Last year’s show was all about OTT. There is little doubt that consumer’s viewing habits have shifted significantly. Online video viewership continues to grow, as does the number of connected devices for consuming content, and with this change we have seen an ongoing trend of audiences moving away from traditional channels and towards shows from TV streaming providers.
In 2017 consumers have taken complete control of the viewing experience. They decide what to watch, when to watch it, and they expect it to be delivered at broadcast quality to any device. Content distributors must ensure that they can deliver a high-quality, flexible viewing experience if they are to thrive. As more and more viewers “cut the cord” with traditional broadcasters and turn to streaming, the number of household subscriptions to OTT services is rising and the traditional broadcast television model is starting to crumble.
As a leading global content delivery network, Limelight will be talking to the assembled media world about the importance of delivering live and on demand video at broadcast quality. The customer experience should always come first and a CDN must enable a flawless viewing experience everywhere.
On the Monday of IBC at 3.30, Steve Miller-Jones will be speaking on a panel discussing the critical importance of protecting media assets and countering cyber threats in the OTT world. Recent months have seen several high-profile cyber attacks that have impacted companies and institutions around the world. Why not find out how broadcasters, content creators and service providers protect their content and their consumers as the online role in content distribution expands?
I’m sure you will be familiar with our trademark lime green polo shirts. Come and meet us – or book a meeting – at stand G01, Hall 14, where you will truly experience “Content Everywhere!”