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2015

We're excited to share with you how the Limelight Orchestrate™ Delivery and Storage platform is helping Sophos deliver security and identity protection updates every four hours to millions of customers around the world.  Alastair Pooley, VP Data Centre Operations, Sophos sums it up nicely.  “We needed a new solution to ensure seamless delivery in the background at all times to vigilantly protect our customers from constantly evolving security threats.  The sad reality is that when the CDN platform does its job well, it is much like plumbing -- it just works! The data flows along the CDN and operates without interruption. That has been our experience with the Limelight Networks CDN.”

Read the press release here.

Read the case study here.

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Yesterday was Day 3, the final Day of E3, and Limelighters set out once again to explore a major theme of the show - the mixing of reality and game play in increasingly creative ways. We stood in line for a preview of the new Warner Bros. Lego Dimensions which combines digital and Lego reality in one playset.  Add or subtract cool prescribed pieces (which you can build yourself) and  they suddenly appear or disappear in your game. Lego lovers are going to enjoy this for sure.  There’s lots more but unfortunately we can’t tell you about it, lest Lego Batman and his pals find us before September when the game and its many expansion packs are released.

 

We lingered at the enormous Square Enix booth where huge footage of Kingdom Hearts III was playing. Though it won’t be released for some time, the game is already drawing praise for its look and feel.

 

At the spacious Disney booth the lines were long to win a figurine from the newly announced Disney Infinity 3.0 Star Wars play sets coming this fall.

Activision had a huge presence at the show, as did sister company Blizzard, each with separate booths. Activision’s was anchored in one corner by Guitar Hero, where despite the early hour, real and even zombie  guitarists were belting out hits.

 

Bandai Namco had extensive lines to try out all the new ways of fighting that will be incorporated into its new releases, including Dark Souls III which it announced for  September availability.  The studio also announced SuperNova which will blend the best elements of a MOBA and strategy game.  Players will have access to a wide variety of deadly technology but will have to use their own wits to know when to pull it in and how to configure their units.

We looped back to Sony and Microsoft’s section of the show both of which remained busy into the afternoon. Sony previewed three upcoming games in an innovative three-part theater where we were warned shark bombs would be dropped on us if we filmed anything.  We previewed: Horizon Zero Dawn, The Last Guardian, and Uncharted 4: A Thief’s End. The hype around Last Guardian and its amazing artwork is well deserved, and the imagination that went into creating this creature, the boy and their world are breathtaking.  It was great to see a woman at the center of the action in Zero Dawn whose plot offers allusions to global warming apocalypse and Terminator. Thief’s End offered cool action end-to-end, and it’s hard not to admire the total freedom the characters enjoy - except from their greed, of course.  Our only regret was we didn’t get to see more of HALO at the Microsoft booth ( which I promised in yesterday’s blog) but fans had a lock on that until deep into the afternoon.

 

After brief visits to Wargaming, Crytek, Telltale, Tencent, and Deep Silver meeting areas it was finally time to go home.  The hundreds of game announcements at E3 reinforced some trends for our team. One - cross platform game releases are here to stay.  Virtually every new release was described as coming out on console and pc simultaneously (with mobile not far behind in many cases). Two -mixing reality action and game play creates a level of exciting unpredictability that is transforming gaming. Three- both gamers and publishers alike are investing in games with continuous play potential, and the need for easy, digital access to new content throughout a game’s lifecycle is only going to grow.

 

All in all we left feeling proud that Limelight is a reliable partner to such a creative and dynamic industry.

 

Elsewhere on Limelight Connect:  See our video footage from: Square Enix, Disney Booth, EA, and Konami!

ablanchard

Limelight Team Goes to E3

Posted by ablanchard Jun 17, 2015

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Limelight representatives from LA and Boston were at E3 today - the second day of the Entertainment Software Association's biggest trade show for the gaming community.  So many of our customers are here - it was exciting to see what they and major industry publishers have in the pipeline for release this fall.   I waited an hour and a half in line to see 505 Games' virtual reality demo of their new game Adrift using Occulus VR and it was totally worth it!   Adrift is a first person interactive game featuring you - an astronaut who has been through trauma and  has no memory of what happened - floating through the ruins of your spaceship.  With virtual reality in effect you can maneuver through the ship picking up essentials like extra oxygen bottles while you figure out what happened - and how to save yourself.  The best part was leaving the ship to "spacewalk" thousands of miles above LA. This is definitely the closest I'll come to the real thing, and it was pretty satisfying.

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What happens when real life and game life merge?  Well I had a chance to find out when real life zombies somehow produced ID to get into the show.  I couldn't get them to stay and listen to how Limelight helps game publishers deliver games and video, but luckily my destiny wasn't death by zombies, but rather to meet up with some protective but silent characters from Sony's best selling game.  Sony has a tremendous presence at the show.  It's action adventure release The Last Guardian features fabulous graphics and shows the cooperative efforts of a boy and his gryphon-like companion as they go through one trial after another.

 

Providing evidence that cross-platform gaming has come into its own, Microsoft announced that mods created on the PC can be transferred, played and shared on Xbox One.  It's huge presence at the show also introduced new content for HALO 5.  More on this in tomorrow's blog.  The line for Microsoft's demos was so long I would still be there with the zombies if I tried to get in today.  For those of us who like gorgeous cars, the car in Forza 6 announced by Microsoft for a September release is just that - gorgeous.  Best of all, the lifelike driving in the game is pretty close to the real thing.

 

As a long time fan of Tom Clancy, I was thrilled to see Ubisoft's new game: Tom Clancy's The Division.  The preview features amazing team play -  and absolutely stunning graphics.  Bring your trusted friends and quick reaction time to this game when it comes out in early 2016!

 

Limelight customer Nintendo wasn't alone in live streaming direct from the floor. Nintendo showed off a whole new slate of Wii U games including Legend of Zelda: Tri-force heroes, as well as lots of new content for Super Smash Bros. Live streaming of the show was taking place everywhere, and more than one Limelight employee has spent the last two days with an open window on their desktop keeping tabs on the shows' latest developments.  If you want to know more about how Limelight keeps all 22 of Nintendo Europe's websites streaming video day and night, just search Nintendo on Limelight's website.

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Gamespot did a piece on where to find ESports at the show (hint: their games have a lot of tanks in them).  Check out Anna Prosser Robinson's report at http://http://www.gamespot.com/videos/e3-on-the-front-line-are-esports-at-e3/2300-6409932/

I also had a chance to visit Razer, whose super cool hardware helps make Esports so exciting and easy to watch.

 

As one of the top digital distribution partners for gaming, it's great to see so many terrific new games lined up for release later this year.  Clearly we'll be busy this fall!

 

More from the floor tomorrow!

Anne B.

Devices exist all around us. In fact, Cisco™ predicts that there will be 15 billion Internet-enabled devices out there by the end of 2015.

 

That wasn’t always the case. The 2000s were the decade of mobile. Businesses focused on enabling smartphones as the most important way to reach an audience.

 

Today, however, companies that are focused only on reaching smartphones are missing out on almost 50% of their potential audience. As an example of the expanding universe of devices – and the business opportunity in reaching users across every one of them – the U.S. National Highway Traffic Safety Administration published a series of high profile recall announcements in February 2014. Two major auto manufacturers were forced to address the recall by making repairs at dealerships nationwide, at a high cost to business. Smart car maker Tesla™, on the other hand, conducted as an “over the air” software update to solve the problem, addressing the issue with dramatically fewer resources and on an accelerated timeline.

 

In fact, Tesla releases software updates every 34 days for their cars—achieving in a matter of days what used to take months or even years to accomplish – at a comparatively lower cost.

 

 

Today’s smart devices range from connected cars, to refrigerators, to televisions… There are just too many categories to list!

 

And your audience is not ready to compromise on their experience downloading software to any one of them. Taking full advantage of the business opportunity offered by reaching every connected device means delivering on that expectation every time.

 

It starts with receiving and pushing timely device updates, but companies face many complex challenges throughout each stage of their workflow: development, beta, and finally delivery and update.

 

Development

Sharing large files or software binaries across globally distributed teams is no small task. Teams are more virtual than ever before, but your data centers are mostly centralized; according to one study, almost 64% of the companies surveyed had developers outside of their main campus. The inability of a distributed workforce to access files or share them quickly, reliably, and efficiently across geo-locations negatively impacts productivity.

 

Beta programs

Software beta programs are difficult to run at global scale. Beta programs are generally restricted to certain geographies or in some cases even certain companies. Protecting your intellectual property is critical to your businesses success. So is ensuring a great download experience. Your end users might not even download the beta software if the download portal is too slow; in fact, 20% of users report that they will abandon an online experience just after 3 seconds of delay. The ideal download experience is comprised of a download portal, fast download, and error-free files.

 

To learn more  download our research report

 

Delivery and Update

Delivering software and device updates both securely and reliably is a big concern. Gone are the days when end users would wait for their devices to update. The industry is moving toward a paradigm called “continuous streaming updates.” Companies like Sophos™ deliver thousands of updates every month to their end users’ devices; learn more about how Limelight is helping Sophos™ in this case study . What happens when a company like that is unable to satisfy the end user? According to recent Limelight research, over 30% of users blame the business brand for a failed or interrupted download experience.

 

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To learn more  download our research report

 

Future proofing to be able to deliver and update to these devices and the devices of the future is complex, costly, and impractical to do yourself.

 

Today Limelight announced a new solution specifically designed to enable fast, reliable, and secure delivery of software and device updates with the most optimized workflow. The Limelight Orchestrate Solution for Software and Device Manufacturers was uniquely developed to address precisely the challenges that face the market today.

 

 

The solution offers network reach, intelligence, and cloud-based technology to enable your business more potential customers with greater efficiency than ever before:

 

  • Global Private Network: Limelight operates one of the world’s largest private networks with industry-leading cache efficiency, scale and availability that ensures a reliable, consistent download experience anywhere, anytime.
  • Device Detection: Smart edge device detection ensures the correct updates are delivered to every connected device irrespective of whether it is a wired or over-the-air (OTA) update.
  • Zero-Rated Traffic: A unique solution that enables toll-free content delivery over carrier networks, allowing end-users to access content without worrying about data-usage related bill shock.
  • Cloud Storage: A globally distributed origin storage solution that integrates with Limelight’s CDN to optimize worldwide delivery and management of media and software content by positioning content close to end-users, simplifying storage and lowering operational costs.
  • Robust Security: Global secure delivery (SSL) capacity, geo-fencing for regional access rights and DDoS Attack Interceptor for attack mitigation combine to protect digital file delivery against downtime, loss of business and negative impact on brand reputation.
  • Actionable Insights: Analyze user activity like content popularity, device usage and regional information to provide a better download experience.

 

Every day, Limelight helps companies use our intelligent technology to solve their global business challenges. We would love to hear from you and continue the conversation on Limelight Connect.

 

Keep the conversation going on Twitter with @LLNW and @_AllThingsMe.