In this third and final blog in this series exploring challenges and solutions to developing and distributing software releases and device updates, we will look at the Delivery phase.
OK, your Beta program was a success, the team received the feedback they needed to get the new software just right and wrap up development. Now it’s time to plan broad end user distribution. Expectations for a great download experience on the part of the end users will be high. It is common for a large percentage of users to download new software on the day it first becomes available. A poor download experience on their part can have a devastating effect on your brand. Just as with the Beta code distribution, the website users will interact with to download released software should be considered as part of the marketing toolkit. If it’s a device update you are delivering, you will want an option of toll-free delivery to users so they don’t take a hit on their data plan. Are you confident you have a process, infrastructure, and workflow capable of delivering consistent, reliable, and secure downloads at global scale? Consider:
How can you avoid frustration with your users downloads? Put your marketing in top gear, starting with the download experience. Leverage Limelight’s smart edge detection, giving you user geo-location and device type enabling delivery of the correct file to each user. Here is your chance to enhance brand integrity with the best possible download experience. Here’s what the cloud infrastructure looks like to provide these benefits:
Limelight’s Software and Device Manufacturers Solution solves the Delivery phase challenges, combining the power and reach of one of the world’s largest private content delivery networks (CDN) with a purpose-built intelligent platform to deliver your digital files reliably and securely anywhere in the world. Learn more about Limelight’s Orchestrate for Software and Device Manufacturers Solution Here on the Limelight website. Read a great White Paper on user expectations for downloading software and how to meet their requirements. If you are curious about what users across generations think today about their download experiences and what devices they use, check out this new Survey. Or see what a leading security software developer does to deliver awesome download experiences to their customers in this Case Study.