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All Places > In the Limelight Blog > 2015 > December
2015

Online video consumption continues to rise while consumers’ tolerance of interruptions and ads declines according to our second “State of Online Video” research report released today.  The report reveals a rapid shift in online video viewing, especially amongst MillennialsKey findings include:

  • More than 83 percent of consumers watch on-demand video, an increase of four percent since April.
  • Consumers want to cut the cord, but they may not want to pay for Over-the-Top (OTT) content either.
  • Millennials are far more likely to subscribe to over-the-top (OTT) services.
  • Apps on Smart TVs are the go-to source for viewing video on the television. 
  • When it comes to OTT devices, Xbox is leading the market with Sony close behind.
  • When videos get interrupted, viewers abandon.
  • Fewer people are sharing their videos online but when they do, it’s on Facebook with YouTube a distant second.
  • There is a growing anti-advertising sentiment among online video viewers.

 

“The world of online video is anything but predictable,” said Jason Thibeault, senior director of marketing at Limelight. “Even in the few months between our April and December studies, we have seen a significant shift in how people choose to consume content. Organizations trying to take advantage of this changing landscape—from traditional broadcast to online video—must keep in mind how easily things shift as operational and business flexibility is paramount to achieving success.”

 

A copy of the press release can be found here and the full report here.

egalioglu

Going (Limelight) Green

Posted by egalioglu Dec 10, 2015

At Limelight, we pride ourselves on being green--if you’ve seen our logo, you know we have an affinity for the color green: “Limelight” green, to be precise.

 

But you may not know that we also pride ourselves on our “green” commitment to reducing our carbon footprint. In my role as Vice President of Planning and Logistics here at Limelight Networks, I’m responsible for ensuring that we have enough physical infrastructure capacity to fulfill customer needs while finding ways to drive greater efficiency across our many locations. Combined with my passion for going green, we have what we think is a winning strategy for fulfilling our corporate responsibility to reduce our carbon footprint and achieving great customer satisfaction. How are we doing this?

 

We’ve spent time looking at our data centers across the world to determine how we can use our servers more efficiently while providing reliability and capacity. Some results that you may find of interest are:

  • Increasing capacity so that our customers’ delivery requirements are met. We’re doing this by having faster network speeds, more POPs closer to where customers are.
  • Ensuring reliability for our customers. We’ve seen record-breaking traffic and have achieved a new record for both peak bandwidth and petabytes delivered.
  • Refreshing our technology by acquiring new servers, lowering fan speeds, consolidating server locations, providing internal efficiency and lessening of the impact on the environment

 

Thus far, through actions such as those listed above, we have been able to reduce our carbon footprint by over 20% at the sites where we have completed our work. And we’re not done yet! Stay tuned for more updates as I will be blogging quarterly to share with you more of the progress we’ve been making.

 

Best,

 

Ersin

Are you interested it what it takes to build a new over-the-top (OTT) service?  Here are insights from CuriosityStream, an on-demand, subscription-based non-fiction streaming service, launched by John Hendricks, the Founder of the Discovery Channel and former Chairman of Discovery Communications.

With more than 1,000 programs on science, technology, civilization and the human spirit accessible on-demand and ad-free  – and additional titles added every day – CuriosityStream features documentary shows and series from the world’s leading nonfiction producers. The service is available worldwide in standard and HD resolution streaming, with 4K slated for spring 2016.

“We built a new OTT service from the ground up, so we turned to Limelight as a single solution to manage, secure and deliver our videos so we could focus our resources on building our streaming business. Our customers expect us to support a variety of devices such as Roku and Apple TV, native smart TV applications, tablets and smartphones. Limelight enables us to deliver video in the ideal format to each of these competing but inherently different streaming platforms.”

– Peter North, chief digital officer for CuriosityStream.

 

A detailed case study can be found here and a press release is posted to our website, and can be found here.