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Online Casinos Must Prioritise Content Delivery to Answer Millennials' Digital Demands

Blog Post created by nhoch on Feb 8, 2017

Raised on X-box and PlayStation, Millennials have high demands when it comes to entertainment. The gambling industry has historically struggled to reach this demographic, with traditional casino games no longer fulfilling their demand for easily accessible, faced-paced, dynamic experiences. However, the rise of digital gambling experiences has transformed the overall dynamics of the global gambling industry. A recent report by the UK Gambling Commission highlighted a growing interest in gambling among millennials, revealing that 17.5% of 18 to 34 year olds participated in a form of gambling in 2014 compared to 10.6% in 2008.

 

The accelerated expansion of online and mobile gambling can be attributed to the rapid uptake in smartphone usage. In the UK, 91% of Millennials own an Android, iPhone or iPad device, representing a huge market for the gambling industry. But, to provide users with the best possible user experience, casinos cannot underestimate the importance of densely-architected content delivery network.

 

 

Commenting on this, Mike Milligan, Senior Director, Product and Solution Marketing, Limelight Networks  recommends: “Online and mobile casinos looking to draw in younger customers must embrace disruptive technologies to offer the engaging content that users want, but they must also guarantee that the customer’s user experience isn’t compromised by second-rate digital infrastructure. A high-performing CDN can guarantee that your website delivers on users’ expectations through fast downloads, superior streaming video delivery, cloud leverage and, of course, the highest-level site security. Gambling providers need to consider carefully these requirements as they look to their millennial outreach efforts and to the future.”  

 

Limelight will be at ICE 7-9 Feb at London’s Excel Centre where they will be talking about innovation within the gambling industry, as well as the gaming industry as a whole. Steve Miller-Jones, Senior Director of Product Management, Limelight Networks, will be taking part in the panel ‘Cross-Platform & Multi-Channel Gaming’ that will be looking at how the gaming industry can better understand how to design new experiences for new channels. 

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