charlierussell

Staying Up During Downtime

Blog Post created by charlierussell on Mar 23, 2017

Our digital lives increasingly depend not just on our devices, but on the networks and cloud services behind the scenes. People use and enjoy these services and take them for granted -- until there’s a disruption. When outages occur and people feel the impact, the failure of technology takes center stage. With recent attention to high-impact outages, let’s take a moment to talk about the topic, and how companies can easily protect themselves.

 

What happens with outages and their impacts?

There are two answers to this question. One answer doesn’t matter; the other answer makes all the difference.

 

It doesn’t matter what caused any particular outage. Outages happen. Network outages have been caused by equipment problems, power failures, human error, weather, fire, vandalism and squirrels. It’s inevitable that outages will continue to happen.

 

What does matter is that it’s easy to dramatically reduce or prevent the negative user impact. In one recent case for example, a network service outage occurred in one regional location, yet it had massive global impact. Why? Lack of multi-regional redundancy. The service provider didn’t offer an easy, cost-effective option to replicate data to multiple regions. The websites that eventually suffered relied on one service site with no failover. When that one site went down, the websites failed to deliver for an extended period of time.

 

No Extra Cost: Buttons, Belt, and Suspenders

Limelight is leading the way in protecting digital companies and user experience. At no extra cost, Limelight Origin Storage Services automate redundancy on both upload and download. When companies upload content, Limelight streamlines your operations with automated replication to multiple sites. When users download the content, Limelight ensures fastest delivery with automated performance testing and failover to the fastest site. Because it’s automated, it’s easy and nearly foolproof. By contrast, some cloud storage providers charge hefty fees to replicate to different regions, and don’t offer automatic replication or failover. Unfortunately, their customers can suffer severe business impact as a result.

 

With Limelight, even if one storage site were to suffer a similar outage, users would never even know that anything was amiss. Behind the scenes, Limelight would automatically switch to another site that has the data, and deliver. 

 

For companies, setup is a simple one-time selection of policies based on where your audience is. For example, if your audience is global, you can choose a policy that replicates content to storage sites in the US, Europe and Asia Pacific. If your audience is mostly in the United States, the US policy replicates to multiple sites around the country. And yes, you can have different policies for different content libraries, and you can change policies any time.

 

In the future, whenever you upload new content, Limelight will automatically replicate it with multi-site redundancy to the regions you specified.

 

When your audience requests content that needs to be retrieved from origin storage, Limelight ensures delivery.  First, the system tests the redundant origin storage sites to see which responds fastest. Usually, the closest site wins and delivers the content. But what if the closest site is experiencing problems? Whether it’s simply slow delivery, or a regional outage, your audience will usually never know. Limelight’s system will automatically determine the fastest redundant site and deliver from there.

 

Do you have a multi-CDN strategy? Whether you use multiple Content Delivery Networks (CDN) or Limelight’s CDN, you’ll enjoy high availability, performance and automation. Limelight Origin Storage Services can be configured to act as primary or backup origin to all your CDN’s. While the best end-to-end performance will generally use the Limelight CDN, rest assured that your best practices and risk diversification are supported.

 

Finally, Limelight offers the best support in the industry with knowledgeable experts available 24/7/365. Some cloud storage providers do not offer live support, requiring customers to rely on email to address critical situations.

 

Limelight Origin Storage Services were specifically designed to meet the unique challenges of delivering digital content anywhere in the world, with the highest performance, reliability and cost-effectiveness.  Make sure you know the facts when choosing this critical component of your web infrastructure.  And most of all, be sure not to have a single point of failure.  Outages don’t need to happen to your business.

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