We are days away from the annual National Association of Broadcasters (NAB) conference, one of the largest events dedicated to all things broadcasting. Being a Las Vegas show, the metrics are huge – 103,000 attendees from 150+ countries, 1,700 press, 1,500 exhibitors, 1 million square feet of exhibit space, and 700 educational sessions according to the show program guide.
This is all a bit overwhelming from an attendee perspective, so I’ve scoped out the trends to watch will be, reviewed session descriptions to select which to attend, and looked at the exhibitor list and demo pavilions to plan my show floor activity. Keeping in mind my keen interested on online video experiences and my product marketing focus on Limelight’s video services, here are the areas I find of particular interest at NAB this year:
Aerial Robotics and Drone Pavilion
Camera-carrying drones are in common usage for so many industries, delivering content from on high. The pavilion will have dynamic exhibitor demonstrations built to give an up-close look at the latest technology in action, and how broadcasters can best deploy aerial cameras to enhance the viewing options for their audience.
Cyber Security and Content Protection Pavilion
This pavilion will feature the leading companies securing digital assets today, and working to counter the increasingly more sophisticated cyber threats in the future. The broad range of video distribution technologies means more opportunities for theft of valuable content. 4K and HDR video will be prime targets for pirating, as this is premium content that subscribers pay more for, and will justify higher ad monetization fees.
Virtual and Augmented Reality Pavilion
The AR VR Pavilion will feature companies changing the way information is consumed. The latest AR and VR software and equipment will be available for demo and hands on experience. I expect big improvements in VR displays over what I experienced with last year’s underwhelming demos.
4K and HDR TV
4K broadcasting is gaining traction with sporting events, and some OTT services are making movie content available in 4K and High Dynamic Range (HDR). The progress in HDR standards, as the multiple incompatible HDR schemes will slow market adoption of this game changing technology will be interesting. Besides checking out the latest TVs, new developments in 4K broadcasting infrastructure – cameras, production equipment, network services, etc. will be center stage.
NAB Futures Park
This showcase features demonstrations of media developments in progress and products not yet available to the market from academic and commercial research labs in the US and around the world.
SPROCKIT and StartUp Loft
Market-ready startups beginning to form partnerships are showcased In SPROCKIT, and the StartUp Loft gathers newly created companies in the broadcast industry. Attendees can get a first look at their product and service offerings.
Limelight at the Show
We will be talking about new enhancements to video delivery services including:
- DRM support for content protection
- Low latency chunked streaming for live events
- Live to VOD recording for subsequent use as VOD content
- Live streaming from mobile devices directly to Limelight live streaming delivery
All these enhancements ensure the delivery of consistent high-quality digital experiences. Visit us to talk about these new video capabilities and our full video delivery solutions at the NAB show in the South Hall Upper booth #SU10714.
More to come
During NAB I will be blogging from the exhibit hall about significant findings and really cool demonstrations. After the show, I will blog a summary of impressions of the standout technologies and new trends on the horizon. Stay tuned!