At Limelight, we’re passionate about helping our customers create the world’s best content experiences. That might sound cliché coming from a Marketing guy (although in my defense, I’m an engineer by education and background!), but at Limelight everyone really is focused on one thing above all else – delivering a great experience for our customers and their customers. To us, “Experience First” isn’t a tagline – it’s a mission statement. It’s who we are. It’s in our DNA.
Today’s digital audiences are increasingly sensitive to poor performance. For example, our consumer research shows the number of users that would abandon a poor performing website jumped from 51 percent to 64 percent in the last year, and almost 80 percent of viewers will stop watching a video if it rebuffers three times. As one of our video streaming customers said: “Content may be king, but the speed of the delivery and the quality of the experience are just as important.”
You can read a lot about product innovation, or network expansion or efficiency gains in the blogs on this site. But at the end of the day all of this work is for the express purpose of helping our customers to deliver exceptional online experiences. So it’s incredibly inspiring and energizing when we hear customers say things like, “Limelight takes the worry out of delivering the best experience possible to our audience. We have more customers and happier customers because of Limelight.” (Coach Guitar)
Our customers have amazing ideas, and we love to collaborate to turn those dreams into reality. Whether delivering experiences that cross boundaries and borders, like one customer who provides medical education to professionals around the world that might not have had access to that information otherwise. Or another customer who uses experiences to build community by delivering native content to expats living abroad. We love to be a part of stories like this because delivering exceptional experiences can have a tremendous impact.
One of the things I love most about my job is talking with customers. And something I hear pretty consistently is that customers appreciate this level of collaboration and the experience of partnering with Limelight. The sentiment is reflected in statements like, "Limelight has genuine interest in helping Napster enhance its service, and is willing to work with us on innovative solutions…They are easy to work with and very responsive.” (Napster).
In their book Groundswell, Charlene Li and Josh Bernoff assert that your brand is what customers say it is. Our customers have told us that experience comes first for the digital audiences they serve, and that there’s something different about the experience in working with a partner like Limelight. That conviction reinforces our commitment to continue to put the experience of our customers, and their customers, first.
If you have questions or want to share your Limelight experience, please feel free to comment on this blog post.