November is a good time to pause and appreciate all the work behind the scenes Limelight customers have done to prepare for the holidays. Anticipating the holiday rush, retail and entertainment customers have worked hard on their websites, re-configuring and adapting them to being an important front door. Video-on-demand sites have cached and stored multiple copies of the most popular movies. Game publishers have prepared their multi-cdn configurations for massive traffic flows that begin in November and continue throughout December. Much of this preparation started back in January-- with account reviews and planning sessions where customers worked with their Limelight rep to identify online trends that would impact their coming year.
Planning ahead, however, means more than just configuring for friendly online traffic. Especially for retail, entertainment, and financial sites, there is a real “Grinch” out there in the form of cyber threats, particularly web application and DDoS attacks. You may recall the original Grinch slithered down chimneys and stole presents, food, and decorations put out for the holidays. Like the Grinch, a web application attack can sneak in and target customer records, stealing them in minutes or less, then whoosh up the chimney with customer data that has taken all year to collect. However, unlike the Grinch, Web Application attacks sometimes leave no trace they have stolen from you, and - they can happen all year round. Data breaches, which occur in almost 40% of web app attacks, are expensive to recover from, plus lead to serious customer churn after the fact. Research shows that the size and value of data breaches is growing year over year.
That’s why in August, Limelight announced its Web Application Firewall solution (WAF) that can block multiple types of application attacks. It protects against well-known “Grinches” out there, as well as villains specific to your industry. Limelight’s WAF solution allows you to customize your detection rules to block unique, specific threats. In addition, our DDoS Attack Interceptor, announced last year, absorbs and scrubs botnet attacks. And here’s the real holiday news: they are both easy to implement and extremely cost effective.
Following the August announcement, on November 10, Limelight hosted a webinar: Key Strategies and Best Practices To Proactively Protect Digital Assets and Apps . You can watch this online for a 5000 ft view of practical steps to protect content, using resources and capabilities that are within easy technical and financial reach of any CDN customer. Not only does it cover the ability to turn on a Web Application Firewall, it covers existing security suite features in the Limelight CDN that can protect your content and control website access. For a total summary, read our recently updated whitepaper: Limelight, 10 Ways to Protect Your Digital Content, 2016.
“Every Who Down in Who-Ville liked Christmas a lot. But the Grinch who lived just north of Who-Ville… did NOT”
from How The Grinch Stole Christmas, by Dr. Seuss
Sophisticated, highly interactive websites are what we help customers build and run every day. But increasingly, our business will be helping those same customers protect all the valuable customer experience data they collect as a function of having a fabulous website. Read more, and we look forward to planning with you in 2017.