Building a Better Game Experience

Document created by ablanchard on Nov 18, 2014
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As the video game market has grown, it has become increasingly competitive. Traditional console and PC games are now competing against smartphone and tablet titles as the mobile segment explodes in popularity1. But gamers have limited time playing, on average, only 1-2 hours per day2. In order to capture mindshare, and a share of the $100 billion gaming wallet3, game developers and studios must expand their titles to become more of an experience.


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