The slogan, “when it absolutely, positively has to be there overnight” won advertising industry recognition 40 years ago. Not only did it effectively drive home the benefits of an unknown package delivery service but it became part of FedEx’s core branding for decades afterwards.
Fast forward 40 years and a lot has changed. The movie you would order as a VHS or DVD is now available on demand. Pictures, large documents, songs—we’ve found a way to digitalize all these things and store them in the cloud in unlimited repositories where (hopefully) they can be called up on demand. In fact, digitalization has become so powerful that thousands of businesses and consumer services have grown up around sharing and monetizing media assets.
Which brings us back to what was the future when FedEx was conceived—the idea of near instant delivery of your documents, packages, and media.
Enterprise Strategy Group (ESG) has just released a lab report on Limelight’s Orchestrate Storage that demonstrates how an extremely fast object-based storage, integrated with a CDN, is a powerful solution to today’s media delivery needs. The title could easily be: When your media absolutely, positively has to be there right now. Why? ESG found that Limelight’s storage enhances both reliability and performance of media delivery for consumers who need access to content in milliseconds, not days.
What’s the proof? A series of validated benchmarks, each measuring access to pictures, songs, videos and larger media objects. ESG used a widely recognized metric, Time to First Byte (TTFB), to indicate how quickly the object was ready to be viewed, listened to or opened. The results showed not only that Limelight Orchestrate Storage is fast in its own right, but that it is significantly faster than its closest competitor.
In the graph above, a 2MB object is roughly equivalent to a photograph, a 4MB object equates to an average song, 128MB equates to a short video, and a 512MB object equates to a software download. The results prove that Orchestrate Storage is anywhere from 1.9X to 3.2X faster than a competing CDN-based storage solution.
In addition to Time to First Byte, the report looks at throughput, and a related measure, Time to Download, for all these object types. Again, and again, throughout the report, Limelight Orchestrate Storage emerges as fast and reliable for storing and enhancing media delivery.
One of the most important recent changes to the data storage paradigm besides the cloud is the recognition that data moves on demand. Objects that are suddenly more relevant, like a hot video file, or movie file, can’t just be stored in a secure reliable place—they need to be retrievable fast, and often moved around the globe instantaneously. Just as it was hard for traditional retailers to see 40 years ago why they needed an overnight delivery option, it’s been hard for traditional storage vendors to get beyond building fast, reliable arrays for local storage. But now the future is here, and overnight delivery, it turns out, is way too slow. The report concludes: “If your organization is looking to lower operational expenses and meet SLA’s while delivering content to end-users around the world, ESG Lab suggests considering Limelight Networks as your strategic partner.”
For much more detail on the new storage paradigm, check out ESG’s Lab Review, available on the Limelight website at: http://bit.ly/1ROvrH1