bhalle

For Whom the Drone Films

Blog Post created by bhalle on Jan 8, 2016

The days of filming video on digital single-lens reflex (DSLR) cameras is vanishing. Drone video is about to dominate that market. Since Jeff Bezos announced Amazon Prime Air in 2014, drones have literally been abuzz. In 2015, the FAA announced that they had assembled a task force to create guidelines for commercial drone operation. Think that the task force members might include airline safety professionals and maybe the military? No way. It includes reps from Google, Amazon and Walmart.  I wonder where they meet. Not in a National Park (drones are illegal). Not on the White House lawn (just don’t). Maybe they’re in Vegas at the Consumer Electronics Show. They can kill two drones with one stone.

 

It’s estimated that as much as 75% of all internet traffic will be video by 2017. It’s also estimated that 90% of consumers watch video. Add the fact that drones can now take amazing non-jiggly videos and you’ve got the next big trend – marketing via drone video. Need an efficient and reliable way to send video to your customers? Click here to explore Limelight Video.

 

Check out this drone video of Niagara Falls. Who would love this? The state of New York Chamber of Commerce! Any hydroelectric company! Someone who teaches whitewater rafting! National Geographic is using drones to film active volcanoes. The drones always crash due to heat and air current instability but the video is amazing up until meltdown.

 

Drone video is poised to take off this year. Drones are becoming more sophisticated and less expensive. The regulations are clearer and more widely known. The FAA now has an app called B4UFLY. In two clicks, you can see requirements and restrictions within the National Airspace System. What you won’t see is the word “drone.” The FAA refers to them as unmanned aircraft systems (UAS). Be sure to use the FAA’s B4UFLY so your UAS won’t become a UFO.

 

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