NAB 2016 - So Much New Technology, So Little Time

Blog Post created by charliekraus on Mar 31, 2016

We are just a few weeks away from the annual National Association of Broadcasters (NAB) conference, one of the largest events dedicated to all things broadcasting. This being a big Las Vegas show, the metrics are huge – 103,000 attendees from 160 countries, 1 million square feet of exhibit space, and 700 educational sessions. This short video will give you the NAB pitch:


This is all a bit overwhelming from an attendee perspective, so I’m preparing for my visit in advance by reading through session descriptions to select which I want to attend, and looking at the exhibitor list and demo pavilions to plan my show floor activity. Keeping in mind the various video topics I have blogged about recently, and my product marketing responsibilities looking after Limelight’s video services, here are the areas I will focus my attention on at the event:


Aerial Robotics and Drone Pavilion

Camera-carrying drones have been added to the arsenal of broadcasting equipment at sports events, delivering content from on high. The pavilion will have an enclosed “flying cage” demonstrating this technology in action, and how broadcasters can best deploy aerial cameras to enhance the viewing options for their audience.

                                               nab aerial.png                              

Multiscreen viewing

It’s now common place for TV audiences to augment their viewing experience with interaction on a second screen, that’s often mobile, and tuned to social media. A Connected Media|IP solution destination will focus on underlying technologies enabling audiences to discover and interact with second screen content on any device, anywhere. This is all about ramping up consumer engagement by getting them closer to the action, and arming broadcasters with knowledge to deliver the ultimate multiscreen experience.

                              nab second screen.png                        


Virtual Reality Showcase

This showcase focuses on the best cinematic experiences for Virtual Reality from the 2015 world tour. The top innovative films from Hollywood, Europe, South America and beyond will be featured. On hand will be VR, AR and mixed reality content creators bringing their experience in an interactive and hands-on setting.

                                        nab VR.png                                                      

Virtual and Augmented Reality Pavilion

Attendees will be able to get hands on the latest augmented and virtual reality hardware and software. All aspects of filmmaking, storytelling, cameras, lighting, sound, production, etc. is impacted by AR and VR. The pavilion will feature leading content producers and companies developing future technology that will change how we consume information.

                               nab AR.png                            

4K and HDR TV

4K broadcasting is gaining traction with sporting events, and some OTT services are making movie content available in 4K and HDR. Besides checking out the latest TVs, I want to get a sense of 4K broadcasting infrastructure – cameras, production equipment, network services, etc.

                                       UHD 4K pic.png                                      

NAB Futures Park

This showcase features demonstrations of media developments in progress and products not yet available to the market from academic and commercial research labs in the US and around the world.


SPROCKIT and StartUp Loft                                               

Market-ready startups beginning to form partnerships are showcased In SPROCKIT, and the StartUp Loft  gathers newly created companies in the broadcast industry. Attendees can get a first look at their product and service offerings.

                                          nab startup.png                                

During the NAB event, as I visit these areas, I will be blogging from the exhibit hall about significant findings, or just really cool demonstrations. After the show, when I return, I will blog a summary of impressions from all my areas of interest.