Today, the IBC 2016 exhibit halls open for one of the largest events dedicated to all things broadcasting. Being a big European exhibit, the metrics are huge – 55,000 attendees from 170 countries, 1,600 exhibitors spread across 15 halls, and 153 educational sessions. This short video will give you the IBC 2016 and Amsterdam pitch:
Pre-event preparation is critical to minimize the sense of being overwhelmed. A little reading through educational session descriptions and at the exhibitor list and theme areas to plan exhibit hall coverage, goes a long way in assuring an efficient attendance. Here are areas that look to be standouts:
Aerial Robotics and Drones
Camera-carrying drones have been added to the arsenal of broadcasting equipment at sports events, delivering content from on high. Expect to see demonstrations of this technology in action on how broadcasters can best deploy aerial cameras to enhance the viewing options.
The Future Zone is home to exhibitors with cutting edge projects and prototypes hot from the world’s leading R&D labs and universities. This is a portal into future directions which will include Posters, highly respected and rigorously peer-reviewed ideas chosen by the IBC Technical Papers Committee for relevance to the IBC conference program, and the ability to startle your imagination.
Content Everywhere Europe
This covers rich media production, devices, apps, digital marketing, social media, cloud services, second screens and much, much more.
It’s now common place for TV audiences to augment their viewing experience with interaction on a second screen, that’s often mobile, and tuned to social media. There will be a focus on underlying technologies enabling audiences to discover and interact with second screen content on any device, anywhere. This is all about ramping up consumer engagement by getting them closer to the action, and arming broadcasters with knowledge to deliver the ultimate multi-screen experience.
Future Reality Theatre
The past few years have seen amazing progress in virtual reality (VR), 360-degree video, and immersive video. New for IBC 2016, the Future Reality Theatre brings presentations, panel discussions, and live demos to inspire and provoke.
Attendees will be able to get hands on the latest augmented reality (AR) and VR hardware and software. All aspects of film making, storytelling, cameras, lighting, sound, production, etc. are impacted by AR and VR. The pavilion will feature leading content producers and companies developing future technology that will change how we consume information.
4K and HDR TV
4K broadcasting is gaining traction with sporting events, and some OTT services are making movies available in 4K and HDR. Besides checking out the latest TVs, get a sense of 4K broadcasting infrastructure – cameras, production equipment, network services, etc.
This area is reserved for first time IBC exhibitors, and is your chance to get a first look at new technology never before seen at IBC.
After IBC, I will blog about significant findings, really cool demonstrations, and just a summary of impressions from all areas of interest. Stay tuned for more!